Marketing researchers find activity streaks can compel behavior, giving the power to the streak itself.
Author Archives: Danny Weathers/Clemson University
Danny Weathers is a professor of marketing at Clemson University. His research focuses, broadly, on consumer behavior and decision making. More specifically, he researches consumer price and number judgements, patterned behavior (streaks), online information processing, agricultural marketing, and anything else he finds interesting. His research has appeared in outlets such as the Journal of Marketing Research, Journal of Retailing, Journal of the Academy of Marketing Science, Decision Support Systems, Journal of Business Research, Journal of Advertising, and Marketing Education Review.